South Africa • Europe/EMEA | 20+ years in Digital - Where performance meets what’s next.
We help companies and teams turn paid media into measurable pipeline by tightening the full chain: Google/Meta → landing experience → GA4 tracking → lead quality → CRM follow-up → reporting.
Google Ads + Meta with accountable targets: CPA, lead quality and pipeline.
Lead handling, segmentation and automation to improve contact rates and conversion.
Tracking and attribution that matches reality: GA4, conversion hygiene, UTMs, reporting.
Messaging, offers and creative built for performance — from concept to production to iteration, backed by data.
Audit + turnaround across Google Ads, DV360, Meta, funnel and CRM hygiene; appointed to manage digital portfolio tied to 75%+ of annual intake.
Meta audit focused on Advantage+ Catalogue: feed health, event signals, structure, creative and budget. Delivered an optimisation roadmap and Advantage+ vs manual conversion framework to scale efficiently.
End-to-end digital audit (strategy, systems, governance, resourcing and measurement) with stakeholder feedback and CEO-facing recommendations roadmap.
20+ years of performance-driven digital marketing and advertising, combining strategic thinking with creative direction and hands-on implementation. Work delivered across South Africa and Europe/EMEA for organisations including Autodesk, Nokia (ex Lucent/Alcatel-Lucent), Avaya, Crossroads PLC and the Kellogg Foundation — plus leading local education and enterprise brands.
Send your website, channels and target (leads/pipeline/sales). We'll reply with where the quickest wins usually are.
ADDRESS
Johannesburg, South Africa | Remote (Europe/EMEA)
CONTACTS
Email: info@hybridevolution.com
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